DISCOVER PRODUCT

How to start buying gold?

Buying gold often seem like a complex decision.

Should I invest in gold or something else?

Which product should I buy?

Where should I buy gold?

What am I forgetting?

Here are the key things you need to know before buying gold.

LEARN MORE

3 things to know before buying gold

Gold is used as a hedge against risks

All investments include some form of risk, wether you buy stocks, real estate, cryptocurrencies, or if you just keep money in a savings account.

To protect themselves against those risks, savers and investors also invest in assets which tend to fluctuate unrelated to other riskier assets.

As a long-term investment and a form of savings, gold tends to be less volatile than others assets. It is historically known to protect wealth in periods of economic downturns, market crashes or inflation.

Your buying strategy can be as simple as...

...always investing the same amount of money in a gold product, at regular interval of time, regardless of the current price.

This is called the DCA strategy (Dollar-Cost Averaging), it is used to reduce the overall impact of volatility on the price.

In other words, focusing on setting a monthly or yearly budget, rather than tracking the current metal price, is a way to average the price you will pay for your gold on the long term.

Buy with storage, insurance, and resale in mind

Forgetting to plan for storage and resale is a common mistake for first-time gold investors.

But finding a secure and insured storage solution that will not be too costly or complex is as important as picking the correct product.

Also make sure your gold reseller offers to buy back your products at no extra fees or commissions so you can really get a fair price when you will need it.

In other words, before you buy, look for a reseller with an easy solution and transparent prices.

START NOW

Find a trusted reseller

Choose a respected and recognized company in the precious metal industry.

GOLD AVENUE is part of the MKS PAMP GROUP

GOLD AVENUE is a Swiss-regulated company, part of the MKS PAMP GROUP. With offices across 12 countries, the MKS PAMP GROUP is the world leader in precious metals and the most accredited group in the industry.

It comprises two leading LBMA precious metals refineries (PAMP & MMTC-PAMP), a trading company (MKS), a bullion distributor (MTB), and an online precious metals retailer (GOLD AVENUE).

The great place for you to buy precious metals online

As the official retailer of the MKS PAMP GROUP, the world leader in precious metals, GOLD AVENUE offers:

High-quality Swiss-made PAMP® bars

LBMA Good Delivery Certified Products

Dedicated customer service in Geneva, Switzerland

Let the customer reviews speak for themselves

Pick the best gold product for your budget

Choosing among the many gold products available online can be confusing.

So always make sure you choose what's right for your budget and strategy.

Be open to spend a little more for the best product

Because paying the lowest price doesn't always mean getting the best product, or even the best value.

Choose from globally trusted

companies

Industry leaders such as PAMP are respected for a reason: they produce high-quality precious metals and are trusted by investors, industries, banks, and central banks across the world.

Decide based on purity

and reputation

Make sure your gold bar is made of pure 999.9 (24 carats) gold and look for reputation: some gold bars are chosen by investors worldwide for their unique style and quality.

Start your gold savings

with the world's bestselling gold bar

1 oz Fine Gold Bar 999.9 - PAMP Suisse

1 oz Fine Gold Bar 999.9 - PAMP Suisse Lady Fortuna

Price: $1,808.97

Premium per oz: $95.41

We offer FREE storage in Switzerland.

Also available for delivery to 21 European countries.

Resell your stored products instantly with 0% commission.

BUY NOW

Product in limited quantities

The advantages of the

1 oz Lady Fortuna gold bar

It combines reputation, affordable price, and high quality.

It is the preferred gold bar for savers and investors worldwide.

Buying several small gold bars (1 oz, 50 g, etc.) is a more flexible choice than buying larger ones, as you can easily sell part of your stock when you need it.

Buy it in just a few clicks on GOLD AVENUE.

FAQ

Why is the Lady Fortuna the world's most popular gold bar?

Created by PAMP, the world-renowned Swiss refinery established in 1977, the Lady Fortuna design was the first artistic design ever to decorate a precious metal bar. Lady Fortuna gold bars have remained to this day the most coveted gold bars by savers and investors around the world.

Should I invest in gold in 2022?

As an investment, gold is a recommended part of a balanced portfolio. It tends to work well in times of inflation and economic downturns and remains a highly liquid asset. But gold also works as a form of savings and has historically kept its value compared to cash savings. More generally, gold is seen as a reliable asset which has more often than not increased in value over time. Screen reader support enabled.

Where are the vaults, and can I have access to them?

Our vaults are located in secure locations in Switzerland. For security reasons and to ensure the safety of your precious metals, we do not allow access to our facility.

What happens if you go out of business or if someone steals my assets?

All of our customers' products are off our balance sheet. You are the one and only owner. If GOLD AVENUE were to cease its business activities, each customer will be contacted personally to organize the delivery of his assets. In addition, your products are insured at all times against theft, damage and loss.

How is my gold stored?

All the products of our customers are physically moved in a dedicated and segregated vault. You own 100% of the products you bought, and you can redeem them in one-click 24/7. When you request the delivery of your goods, the serial numbers of your ingots are then assigned.

Can I easily redeem my products?

You can redeem your products 24/7 and just pay the shipping costs with no extra fee. GOLD AVENUE ships in all Europe in 4-10 business days. All parcels are securely wrapped up and insured against theft, damage, and loss.

Can I speak to someone easily if I need to?

Of course, our customer service team is here to help. You can contact us via online chat (click on the icon on the right), email ([email protected]), or call us at +41 (0)22 518 92 11. Located in our head office in Geneva, our customer service team currently speaks the following languages: English, French, German, Italian, Spanish, and Portuguese.

back to top

SEE THE PRODUCT